Privacy Policy

Last updated: January 1, 2026

1. Information We Collect

Consumer Advisory collects information you provide directly to us, such as when you subscribe to our newsletter or contact us. This may include your email address and any other information you choose to provide.

We also collect information automatically when you use our site, including your IP address (stored as a one-way hash for privacy), browser type, operating system, referring URLs, and pages visited.

2. How We Use Your Information

We use the information we collect to:

  • Send you newsletters and updates you have subscribed to
  • Analyze how our site is used to improve content and performance
  • Track affiliate link clicks for compensation purposes (no personal data is shared with affiliates)
  • Comply with legal obligations

3. Cookies and Tracking

We use Google Tag Manager and analytics tools to understand how visitors interact with our site. These tools may set cookies or use similar tracking technologies. You can control cookies through your browser settings.

We use a Cloudflare beacon for performance monitoring. Cloudflare may collect anonymized data about your visit as described in their privacy policy.

4. Affiliate Links

Our site contains affiliate links. When you click an affiliate link, we log: the product clicked, the page you came from, your browser type, and a hashed (non-reversible) version of your IP address. We do not share your personal data with affiliate networks. The affiliate network may set their own cookies when you arrive at their site.

5. Email Communications

If you subscribe to our newsletter, we use Loops to manage our email list. Your email address is stored securely and used only to send you content you have requested. You can unsubscribe at any time using the link in any email we send.

6. Third-Party Services

Our site uses the following third-party services that may collect data:

  • Google Tag Manager / Google Analytics — website analytics
  • Cloudflare — DNS, CDN, and performance services
  • Loops — email marketing
  • Vercel — website hosting
  • Supabase — database hosting

Each of these services has its own privacy policy governing their data practices.

7. Data Retention

We retain affiliate click logs for up to 24 months for analytics and compensation verification purposes. Email addresses are retained until you unsubscribe.

8. Your Rights

Depending on your location, you may have the right to access, correct, or delete personal information we hold about you. To make a request, contact us using the information below.

9. Children's Privacy

Our site is not directed to children under 13. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this privacy policy from time to time. We will post the updated policy on this page with a revised date. Continued use of the site after changes constitutes acceptance of the updated policy.

11. Contact Us

Consumer Advisory is operated by Tacticone OU (Estonia). If you have questions about this privacy policy, please contact us at: [email protected]